Advertising in County Lines Magazine
County Lines Magazine is in its 33rd year of continous monthly publication. Based in West Chester, PA, in the heart of Chester County, the area it serves is steeped in history and tradition. It is also a wealthy, attractive, fast-growing region, situated at the prosperous suburban crossroads of Philadelphia and Wilmington.
As a magazine, our editorial focus is the fascinating culture and vibrant lifestyle of this very special region. More than 40,000 people read our magazine. In general, they are sophisticated, tasteful, community-oriented, well-educated and affluent. They are largely home-owners with families. They like to shop, dine, and take advantage of all life has to offer, and many have the means to do so.
As a business, our mission is to serve the advertisers who want to reach this readership.. The coveted, long-standing relationship between County Lines and its loyal readers is unmatched. We do the job our advertisers want us to do, cost effectively and imaginatively, bringing their message directly to the people they most want to target.
Circulation
- 12,000 copies
- 5,000 copies by direct mail to select high-income, high-wealth households
- 5,000 copies circulated by placement at high-end shops, restaurants, B&Bs, hotels and motels, and area attractions, in greater Chester County and beyond
- 1200 copies to the offices of doctors, dentists, attorneys, CEOs, and other business and community leaders
- 300 copies to new homeowners through"Welcome Neighbor" representatives
PLUS up to 3000 copies at select area events, e.g., Radnor Races, Chester County Day
Special Issues and Supplements
Besides the monthly magazine, County Lines also publishes special issues and supplements. Distribution of these is specially tailored to reach the target readership. Several examples:
County Lines Annual Guide to Education, published annually in February and direct-mailed to 12,000 income-qualified households with school-age children.
County Lines Annual Guide to Senior Living, published in November and direct-mailed to 12,000 income-qualified retired and near-retirement readers.
County Lines Annual Guide to Living Green, included in the April issue, distributed at area Earth Day events, and direct-mailed to households with demonstrated interest in environment protection and conservation
County Lines Annual Guide to the Performing Arts, included in the August issue, distributed at area theatres, and direct-mailed to households with demonstrated interest in arts and culture.
Advertising Rates
Ad rates in County Lines are highly reasonable. We are committed to delivering value and serving independent small and medium-size businesses of our area. Besides frequency discounts, we offer discounts to non-profits and out-of-area businesses. Advertisers in the playbills for the DuPont Theatre, Media Theater, and People's Light & Theatre are also entitled to discounts in County Lines Magazine. For more information, please call us at 610-918-9300 and ask to speak to one of our sales reps.
Click to view our Editorial Schedule
Click to view our Digital requirements
Testimonials from our Advertisers
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"We advertised in the first issue of County Lines and have been in it ever since. It reaches the customer we want. It is loaded with information on the things that bring people to the area. Gallery customers look forward to picking it up every month; tourists walk in with it. It’s a very, very reliable and informative magazine…easy to pick up and carry with you. The editorial content is great."
Barbara Moore
Director, Chadds Ford Gallery |
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"Ball and Ball has advertised with you (County Lines) for many years – almost since you began! The quality of your magazine matches ours, and we are proud to have you in our showroom for our customers. You have become part of Chester County as we have in our 75 years of business, and we look forward to being a part of your advertising family in the years to come."
Whitman Ball, William & JoAnn W. Ball, Robert & Pamela Ball
Partners, Ball and Bal |
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"We have been a fixture on the back cover of County Lines for many years. It is always a pleasure to visit local businesses and see the magazine proudly displayed. I have lost count of the many people who tell us they see our ads and how impressed they are with the high quality of the magazine."
Chuck Walsh
President, Wall & Walsh, Inc. |
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"Country Properties has a special affinity with County Lines as we have both served the community for over 30 years! We have grown up together! We value County Lines as it is unique among other advertising venues as the shelf life of County Lines is so long. Their special issues serve as reference material for their readers."
Georgianna Hannum Stapleton
Owner, Country Properties |
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"I like the fact that County Lines is like a handbook. It’s something to use as a reference to remind you of a boutique, salon or restaurant you’ve forgotten about. Also, it’s great to see what’s new in Chester County. You can put in your handbag or your glove compartment for convenience. Since we are a more boutique type salon, I like that we get more intimate exposure."
Bridget White
Owner, Blaze Hair Salon, West Chester |