Unique places, interesting events, fine dining, great shopping and the
special life-style of Southeastern Pennsylvania and Northern Delaware

County Lines Magazine is in its 34th year of continous monthly publication. Based in West Chester, PA, in the heart of Chester County, the area it serves is steeped in history and tradition. It is also a wealthy, attractive, fast-growing region, situated at the prosperous suburban crossroads of Philadelphia and Wilmington.

As a magazine, our editorial focus is the fascinating culture and vibrant lifestyle of this very special region. More than 40,000 people read our magazine. In general, they are sophisticated, tasteful, community-oriented, well-educated and affluent. They are largely home-owners with families. They like to shop, dine, and take advantage of all life has to offer, and many have the means to do so.

As a business, our mission is to serve the advertisers who want to reach this readership.. The coveted, long-standing relationship between County Lines and its loyal readers is unmatched. We do the job our advertisers want us to do, cost effectively and imaginatively, bringing their message directly to the people they most want to target.

Circulation

• 10,000 - 12,000 copies
• 4,500 copies by direct mail to select high-income, high-wealth households
• 5,000 copies circulated by placement at high-end shops, restaurants, B&Bs, hotels and motels, and area attractions, in greater Chester County and beyond
• 1200 copies to the offices of doctors, dentists, attorneys, CEOs, and other business and community leaders
• 300 copies to new homeowners through"Welcome Neighbor" representatives
• 600 or more copies to newsstands such as Wegmans, Barnes & Noble, and Giant.

  PLUS up to 3000 copies at select area events, e.g., Radnor Races, Chester County Day

Special Issues and Supplements

Besides the monthly magazine, County Lines also publishes special issues and supplements. Distribution of these is specially tailored to reach the target readership. Several examples:

County Lines Annual Guide to Education, published annually in February and direct-mailed to 12,000 income-qualified households with school-age children.

County Lines Annual Guide to Senior Living, published in November and direct-mailed to 12,000 income-qualified retired and near-retirement readers.

County Lines Annual Guide to Living Green, included in the April issue, distributed at area Earth Day events, and direct-mailed to households with demonstrated interest in environment protection and conservation

County Lines Annual Guide to the Performing Arts, included in the August issue, distributed at area theatres, and direct-mailed to households with demonstrated interest in arts and culture.

Advertising Rates

Ad rates in County Lines are highly reasonable. We are committed to delivering value and serving independent small and medium-size businesses of our area. Besides frequency discounts, we offer discounts to non-profits and out-of-area businesses. Advertisers in the playbills for the DuPont Theatre, Media Theater, and People's Light & Theatre are also entitled to discounts in County Lines Magazine. For more information, please call us at 610-918-9300 and ask to speak to one of our sales reps.

Media Kit with Editorial Calendar

 

More Effective Advertising: Print Complements Web
By Edwin I. Malet
                 Click to read the article online            Click to view or download the PDF version

 

	"Pennsylvania Association of Independent Schools (PAIS) values its relationship with County Lines Magazine and member schools value the magazine’s circulation.  Advertising in County Lines helps the Association stretch its advertising budget; its distribution targets and reaches an audience who seek and appreciate the value of an independent private education - just the families and their students member schools hope to attract." Linda L. Phelps Executive Director, PAIS
	"Walter J Cook Jeweler has been advertising with County Lines for as long as I can remember. We have always counted on County Lines to place us in front of an audience we value. Many times over the years we have had customers make a special trip just to pick up the current issue. I cannot imagine not having County Lines as part of our advertising program." Michael Cook Owner, Walter J. Cook Jeweler
	"We advertised in the first issue of County Lines and have been in it ever since. It reaches the customer we want. It is loaded with information on the things that bring people to the area. Gallery customers look forward to picking it up every month; tourists walk in with it. It’s a very, very reliable and informative magazine…easy to pick up and carry with you. The editorial content is great." Barbara Moore Director, Chadds Ford Gallery
	"Ball and Ball has advertised with you (County Lines) for many years – almost since you began! The quality of your magazine matches ours, and we are proud to have you in our showroom for our customers. You have become part of Chester County as we have in our 75 years of business, and we look forward to being a part of your advertising family in the years to come." Whitman Ball, William & JoAnn W. Ball, Robert & Pamela Ball Partners, Ball and Ball
	"We have been a fixture on the back cover of County Lines for many years. It is always a pleasure to visit local businesses and see the magazine proudly displayed. I have lost count of the many people who tell us they see our ads and how impressed they are with the high quality of the magazine." Chuck Walsh President, Wall & Walsh, Inc.
	"Country Properties has a special affinity with County Lines as we have both served the community for over 30 years! We have grown up together! We value County Lines as it is unique among other advertising venues as the shelf life of County Lines is so long. Their special issues serve as reference material for their readers." Georgianna Hannum Stapleton Owner, Country Properties